As Chief Marketing Officer, Carrasco develops and leads the implementation of a robust, cross-cutting marketing strategy to expand the visibility of NPR and public radio, and to grow audience and revenue. She brings more than 30 years of experience in marketing, branding, and communications to the role.
Carrasco's career is bracketed by agency experience, beginning at Fleishman Hillard in Los Angeles and New York, where she created corporate responsibility and media relations campaigns, and most recently as Executive Vice President at Republica, a strategic and creative agency based in Miami, where she worked with an array of major national and international brands to grow their market share and revenue.
She has also served in executive marketing roles for major brands including Univision, where she helped usher in a new era of Spanish-language television programming; at McDonald's Corporation, where she led campaigns to grow the Hispanic and African-American consumer base; and Nortel Networks where she led the company's global branding and advertising.
Prior to relocating to Washington, DC, Carrasco served on the Board of Directors of WPBT-Channel 2, the PBS station of South Florida, for six years.