Loren Mayor has been named Chief Operating Officer for NPR. The leadership of the following areas now report up to her: Corporate Strategy, Digital Media, Digital Services, Diversity, Engineering/IT, Human Resources, Member Partnership, and Policy and Representation.
Mayor most recently served as NPR's Senior Vice President of Strategy at NPR. In that role, Mayor worked across the organization and with NPR's Board of Directors to develop NPR's strategic plan, which focuses on four strategic priorities: create exceptional content; expand, diversify, and engage our audiences; collaborate; and grow net revenues.
Mayor joined NPR in 2012. Previously she held the role of Vice President of Strategy and Ventures at PBS, where she had served since 2008. There she led long-term and annual strategic planning, media strategy, and corporate partnerships. She also managed major revenue initiatives, served as liaison to Board committees, and oversaw licensing and sponsorship programs.
Prior to joining PBS, Mayor was employed by The Corporation for Public Broadcasting for five years, rising to the position of Vice President of Media Strategies and Technologies. She consulted for three years for McKinsey & Company, working primarily with clients in the non-profit and media sectors.
She has a PhD from Northwestern University, where she also served as a visiting assistant professor.