A sign outside Lou Caracciolo's winery, Amalthea Cellars Courtesy Amalthea Cellars hide caption

toggle caption Courtesy Amalthea Cellars

Planet Money

The Trick To Selling Fancy Wine From New Jersey: Don't Say It's From New Jersey

Instead, say it's from the "Outer Coastal Plain." (It's part of a plan to kick the state's reputation for making cheap wine.)

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