Gemma Hooley i i
Kainaz Amaria/NPR
Gemma Hooley
Kainaz Amaria/NPR

Gemma Hooley

Vice President, Member Partnership

Gemma Hooley is the Vice President for Member Partnership at NPR.

In this role, Hooley leads the team responsible for maintaining the day-to-day business relationship with Member Stations and other broadcast partners, working with executives, producers, marketers and content decision makers on strategies to grow and serve the audience. Hooley plays a leadership role in strategic projects with Member Stations in the fields of content development, collaborative fundraising, digital distribution and audience engagement.

Arriving at NPR in 2000, Hooley has served as a program services associate, manager of station relations, and, until her current appointment in January 2014, as senior director of member partnership.

Hooley came to the United States from her native South Africa in 1996, to attend graduate school. After completing her degree, she worked for an independent multimedia production non-profit in Washington, D.C., where she managed, produced and edited the weekly award-winning documentary series Soundprint.

From 1990-1996, Hooley worked in South Africa for the U.S. State Department in the office of the (former) United States Information Agency as a cultural affairs and press specialist. During this significant period in U.S.-South African relations, she helped develop and implement public affairs strategies and outreach in support of official U.S. political, arts, cultural and media programs.

Hooley holds a honors Bachelor of Arts degree in Anthropology and English from the University of Cape Town, and an Master of Arts degree in Public Communications from American University in Washington, D.C. She is a 2014 Punch Sulzberger Fellow at Columbia University.

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