Tracy Wahl 2010 i
Doby Photography/NPR
Tracy Wahl 2010
Doby Photography/NPR

Tracy Wahl

Executive Producer for Editorial Franchises

In her nearly 20 years at NPR, Tracy Wahl has established herself as a champion for innovation in the newsroom. She was among the first at NPR to embrace social media as a way to engage audiences and deepen our journalism through crowd-sourced reporting. She launched Morning Edition's first Twitter account, and led the program's early ventures into multi-platform storytelling.

She is passionate about experimentation, and incubating new ideas and talent. During her tenure as Executive Producer of Morning Edition she made the program a start-up space for great work. She launched the Morning Edition Book Club, oversaw the ambitious, award-winning cross-network "Borderland" series, and inaugurated The Race Card Project with Michele Norris as a regular feature of the program.

She partnered with the Science Desk and Shankar Vedantam to develop "Hidden Brain" on Morning Edition, which spun off as a podcast in 2015. She was also part of the team that launched Invisibilia as a broadcast segment and podcast.

In her current position as Executive Producer for Editorial Franchises, Tracy develops new approaches to how we imagine and create our highest profile editorial projects — franchises — that focus on a shared idea and draw from almost every division from News to Music to events. This work is critically important as NPR works to reach new audiences wherever they are.

Since joining NPR in 1997, Wahl has produced a wide range of radio and multimedia pieces from across the U.S. and around the world. Highlights of her tenure include producing coverage from the Gulf Coast during Hurricane Katrina, reports from north of the Arctic Circle, and coverage from Karachi, Pakistan.

She came to NPR from Madison, Wisconsin, where she was pursuing a Ph.D. program in political science where she focused on Comparative Politics and Political Theory.

She was born in Cheyenne, Wyoming, and spent much of her childhood in Colorado where her family goes back many generations.

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