Marita Rivero

Vice President and General Manager for Radio and Television, WGBH

Marita Rivero oversees the programming, marketing, and administration of WGBH's TV and radio stations and Web site. On the radio side, this includes WGBH 89.7 in Boston (heard in Back Bay/Beacon Hill on 96.3 and on Nantucket on WNCK 89.5); WGBH's Cape and Islands NPR station WCAI (heard on 90.1, 91.1, 94.3, and 89.7 HD3); and All-Classical WGBH (heard on 89.7 HD2). WGBH's television services include WGBH 2 and 44, WGBH World, WGBH Create, 'GBH Kids, WGBH HD, WGBH On Demand and Boston Kids & Family TV. Rivero also oversees WGBH's national radio production activity; its local television production unit, Boston Media Productions; and its Web site,

Rivero was named manager of WGBH Radio in 1988. Award-winning radio productions developed under her leadership include the daily global news program The World, the Marketplace Health Desk, Sound & Spirit, and the international music service Art of the States. She also served as Executive-in-Charge of WGBH's Peabody Award-winning multimedia project Africans in America. Rivero has developed's WGBH Forum Network; WGBH's podcasting efforts and satellite radio services; and a substantial community partnership program with media, arts, and education partners.

Rivero began her broadcast career at WGBH in 1970 as a producer of public affairs television, including Say Brother (now Basic Black), one of the nation's oldest weekly series by, for, and about African Americans. She served as general manager of WPFW, Washington, DC's Pacifica radio station, from 1981 to 1988. Rivero has been honored with several awards for her achievements, among them, a 2007 Pinnacle Award from the Greater Boston Chamber of Commerce, for Achievement in Arts & Education; the first Image Award for Vision and Excellence from Women in Film and Video/New England; and induction into the YWCA's Academy of Women Achievers. She currently serves on the Board of Directors for NPR.

[+] read more[-] less