Roger Sarow

President and General Manager, WFAE – Charlotte, NC

Roger Sarow is President and General Manager of public radio station WFAE in Charlotte, NC, a position he has held since 1988. He has spent more than 30 years in public radio at stations across the country, previously managing WEKU from Eastern Kentucky University and Wisconsin Public Radio. At WFAE, he has helped refine the station's strategic mission to create a 24-hour news and information service. Sarow was awarded the Station Manager of the Year Award from Developmental Exchange, Inc. in 1997 in recognition for station innovation and significant fundraising growth.

Prior to coming to WFAE, Sarow was General Manager of the classical and news station WEKU Public Radio from 1984 to 1988. As the Program Director of Wisconsin Public Radio from 1978 to 1984, he directed a staff of fifteen, producing news programs which discussed topics ranging from art to adult education in a variety of formats.

Sarow has also served on many public broadcasting board of directors. He was chair of the board of the Public Radio Program Directors' Association from 1991 to 1994, where he led the national organization's strategic planning. He has also chaired both the board of Southern Public Radio and the North Carolina Public Radio Association.

After earning his bachelor's degree in Communications from the University of Wisconsin-Green Bay in 1972, Sarow went on to study in Mainz, Germany, as part of Rotary international Graduate fellowship. He received a master's degree in Continuing Education from the University of Wisconsin-Madison in 1988. A member of the NPR HD receiver ad-hoc advisory group and a board member for the University City Partners in Charlotte, Sarow is involved in many radio and community organizations. Sarow is also an adjunct faculty member in the Communications Department at Winthrop University where his wife, Dr. Marilyn Sarow, is a professor of Mass Communications.