Embedded Player Psychology has a golden rule: If I am warm, you are usually warm. If I am hostile, you are too. But what happens if you flip the script and meet hostility with warmth? It's called "noncomplementary behavior" — a mouthful, but a powerful concept, and very hard to execute. Alix and Hanna examine three attempts to pull it off: during a robbery, a terrorism crisis and a dating dry spell.