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In November 1973, when Ronald Reagan was governor of California, he talked with reporters about Watergate. In the years that followed, he spoke to Americans' anxieties with a simple message about America's inherent greatness. Paul Vathis/AP hide caption

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Paul Vathis/AP

Books

How Reagan Used An 'Invisible Bridge' To Win Over Americans

Rick Perlstein's new book describes how Reagan emerged as the leader of a potent political movement during the turbulent mid-'70s. He says the soul of Reagan's appeal was how he made people feel good.

In November 1973, when Ronald Reagan was governor of California, he talked with reporters about Watergate. In the years that followed, he spoke to Americans' anxieties with a simple message about America's inherent greatness. Paul Vathis/AP hide caption

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Paul Vathis/AP

How Ronald Reagan Used An 'Invisible Bridge' To Win Over Americans

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