'Fresh Air' For Aug. 8, 2017: The 'Battling' Kellogg Brothers Hear the Fresh Air program for August 8, 2017

Women inspect filled boxes of Corn Flakes in the Kellogg Company factory in 1934. The U.S. National Archives hide caption

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The U.S. National Archives

Food

How The 'Battling' Kellogg Brothers Revolutionized American Breakfast

A century ago, two brothers took the world by storm with their mass-produced boxed cereal. Medical historian Howard Markel chronicles the contentious relationship between the creators of Corn Flakes.

Women inspect filled boxes of Corn Flakes in the Kellogg Company factory in 1934. The U.S. National Archives hide caption

toggle caption
The U.S. National Archives

How The 'Battling' Kellogg Brothers Revolutionized American Breakfast

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Boggis, Bunce, and Bean
Dirty Howard Fishman
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When You Want 'em, You Can't Get 'em, When You've Got 'em, You Don't Want 'em, song George Gershwin
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Old Paint Fred Katz
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