Are people starting sentences with "so" more frequently than ever or are we just noticing it more? Leigh Wells/Ikon Images/Getty Images hide caption

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So, What's The Big Deal With Starting A Sentence With 'So'?

It has been called the new "um" or "like," but linguist Geoff Nunberg says starting sentences with "so" isn't a new trend. People have been doing it for years. We're just noticing it more now.

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Jonathan Franzen is also the author of Freedom and the essay collection How To Be Alone. Michael Loccisano/Getty Images for HBO hide caption

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