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Table 4
DEMOGRAPHIC PROFILE OF REGULAR USERS OF DIETARY SUPPLEMENTS
(Percent of Regular Users Who are YY


  
      Men                                       46%
      Women                                     55%
   
      18-29                                     20%
      30-49                                     34%
      50-64                                     25%
      65+                                       19%
    
   HH income:
      <$20K                                     20%
      $20-29.9K                                 16%
      $30-49.9K                                 15%
      $50-74.9K                                 13%
      $75K+                                     10%
      Refused                                   20%
      Don't Know                                 5%
   
   Education:
      <HS Grad                                  14%
      HS Grad                                   27%
      Some college                              32%
      College Grad                              27%
   
   Region:
      East                                      22%
      MW                                        20%
      South                                     32%
      West                                      26%
   
   Urban/rural:
      Urban                                     31%
      Suburban                                  48%
      Rural                                     21%
  
   Party ID:     
      Republican                                24%
      Democrat                                  27%
      Independent                               42%
   
   Think they promote health:
      Yes                                       85%
      No                                         3%
  
    Belief in their health benefits:
      High                                      57%
      Med                                       34%
      Lo                                         9%


Source: NPR/Kaiser Family Foundation/Kennedy School of Government Survey of Americans on Dietary Supplements, February 1999