How do brands change our perspectives about the things we buy? iStockphoto hide caption

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Brand Over Brain

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

New Girl David Carbonara 1:00

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    David Carbonara
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    New Girl

It's A Small World After All Chris Walden Big Band 1:01

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    Chris Walden Big Band
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    It's A Small World After All

Sell It to You Bronze Radio Return 0:14

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    Bronze Radio Return
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    Sell It to You