How do brands change our perspectives about the things we buy?

How do brands change our perspectives about the things we buy? iStockphoto hide caption

toggle caption
iStockphoto
How do brands change our perspectives about the things we buy?

How do brands change our perspectives about the things we buy?

iStockphoto

Brand Over Brain

Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.

Filmmaker Morgan Spurlock at TED. James Duncan Davidson/Courtesy of TED hide caption

toggle caption
James Duncan Davidson/Courtesy of TED

A Movie About Product Placement — Paid For By Product Placement?

  • Download
  • <iframe src="https://www.npr.org/player/embed/308752288/310794496" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
New Girl David Carbonara

Psychologist Paul Bloom speaking at TED Global. James Duncan Davidson/Courtesy of TED hide caption

toggle caption
James Duncan Davidson/Courtesy of TED

Why Do We Like What We Like?

  • Download
  • <iframe src="https://www.npr.org/player/embed/308755710/310794644" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript

Joseph Pine speaking at TED. Asa Mathat/Courtesy of TED hide caption

toggle caption
Asa Mathat/Courtesy of TED

Is Authenticity Real?

  • Download
  • <iframe src="https://www.npr.org/player/embed/308754264/310795108" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
It's A Small World After All Chris Walden Big Band

Marketer Rory Sutherland speaking at TED. James Duncan Davidson/Courtesy of TED hide caption

toggle caption
James Duncan Davidson/Courtesy of TED

What's The Difference Between Real And Perceived Value?

  • Download
  • <iframe src="https://www.npr.org/player/embed/308756512/310796142" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
  • Transcript
Sell It to You Bronze Radio Return