January 8, 1997

Talk of the Nation
(entire program)

First Hour: Physician Assisted-suicide

    Join host Ray Suarez for a discussion about physician assisted-
    suicide. The Supreme Court takes up the dispute Wednesday to
    decide whether mentally competent, terminally ill, patients
    have the constitutional right to seek a doctor's help in
    committing suicide. A look at both sides of the controversy
    -- on the next Talk of the Nation from NPR News.

    Guests:


Second Hour: Marketing the Arts


    After two decades of major growth the performing arts industry
    is suffering from a drop in earnings and slashed funding. In
    order for performing arts organizations to regain lost ground
    they must learn to apply basic marketing techniques to all
    aspects of their business. Join Talk of the Nation for a
    discussion about whether it's possible to market the arts
    without compromising the integrity of the work.

    Guests:

      Joanne Scheff
      Co-author
      Standing Room Only: Strategies for Marketing the
      Performing Arts
      Professor of Arts Management, J.L. Kellogg Graduate School of
      Management, Northwestern University
      Ed Rothstein
      Cultural/Arts Critic-at-large, The New York Times
      Chief Music Critic, The New York Times (1991-1995)
      Author
      Emblems of the Mind: The Inner Life of Music and
      Mathematics       (Time Books, 1995)

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