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    <title>The Future of Television</title>
    <link>http://www.npr.org/templates/story/story.php?storyId=5081973&amp;ft=1&amp;f=5081973</link>
    <description>Over the holidays, millions of Americans received video gadgets as gifts, from pocket-sized video iPods to flat screen high-definition TVs. Both technologies are the first signs of a sweeping television revolution -- undoing 60 years of viewing habits, and forming new ones.</description>
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      <title>The Future of Television</title>
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      <title>Advertisers Search for New TV Strategies</title>
      <description>TV viewers are increasingly willing to pay a premium for the programming they want, when they want it -- and often, they want it free of ads, too. That's a huge challenge for companies trying to pitch their products in a medium dominated by the fast-forward button.</description>
      <pubDate>Fri, 06 Jan 2006 18:44:31 -0500</pubDate>
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      <content:encoded><![CDATA[<p>TV viewers are increasingly willing to pay a premium for the programming they want, when they want it -- and often, they want it free of ads, too. That's a huge challenge for companies trying to pitch their products in a medium dominated by the fast-forward button.</p><p><a href="http://www.npr.org/templates/email/emailAFriend.php?storyId=5132690">&raquo; E-Mail This</a>&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.npr.org%2Ftemplates%2Fstory%2Fstory.php%3FstoryId%3D5132690">&raquo; Add to Del.icio.us</a></p>]]></content:encoded>
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      <title>Customizing Content for New TV Devices</title>
      <description>In the second of a three-part series on the future of television, Rick Karr looks at how new technologies are influencing what television viewers are more likely to watch -- shorter, more immediate clips of longer shows.</description>
      <pubDate>Thu, 05 Jan 2006 13:49:37 -0500</pubDate>
      <link>http://www.npr.org/templates/story/story.php?storyId=5128297&amp;ft=1&amp;f=5081973</link>
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      <title>Video Programming Wherever, Whenever</title>
      <description>Flat-screen televisions, iPods and the Internet are radically changing how viewers consume video programming. In the first of a three-part series of reports on the future of television, Rick Karr looks at the ways technology is changing &lt;EM&gt;how&lt;/EM&gt; viewers watch TV.</description>
      <pubDate>Wed, 04 Jan 2006 14:39:49 -0500</pubDate>
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      <content:encoded><![CDATA[<p>Flat-screen televisions, iPods and the Internet are radically changing how viewers consume video programming. In the first of a three-part series of reports on the future of television, Rick Karr looks at the ways technology is changing <EM>how</EM> viewers watch TV.</p><p><a href="http://www.npr.org/templates/email/emailAFriend.php?storyId=5126041">&raquo; E-Mail This</a>&nbsp;&nbsp;&nbsp;&nbsp; <a href="http://del.icio.us/post?url=http%3A%2F%2Fwww.npr.org%2Ftemplates%2Fstory%2Fstory.php%3FstoryId%3D5126041">&raquo; Add to Del.icio.us</a></p><a rel="nofollow" href="http://ad.doubleclick.net/jump/n6735.NPR/news_technology_digital_life;agg=5081973;theme=5081973;sz=300x80;ord=2025336761"><img alt="" src="http://ad.doubleclick.net/ad/n6735.NPR/news_technology_digital_life;agg=5081973;theme=5081973;sz=300x80;ord=2025336761"/></a>]]></content:encoded>
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