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A Better Time?

One of the premises of my new book is that there is nothing God-given or Physics-given about the form of time we have all grown up with - our cultural temporal organization. With that in mind, here is a question (one of many I will be asking over the next few months)

If you could reimagine the way culture organized time what would you change? Here is an example: having "clock days" and "non-clock days"?