The long-play album format has taken a lot of hits in this decade, as more and more people chose to buy single songs online instead of full-length CDs. But a report out today from Digital Music News shows that the vast majority of purchases at eMusic.com are for albums, not individual songs. The subscription-based online music retailer tells Digital Music News that 72 percent of its sales during the past year were for entire albums. And it's going up. Since July of this year, albums have accounted for 75 percent of sales.
Since this goes against reported trends with other retailers, it's interesting to note that eMusic's average customer is slightly older that the average music consumer. (They say a majority of their users are over 25.) The site also offers more independent and obscure artist selections than a lot of sites, so it's possible that eMusic is just drawing more diehard music fans.
Danny Stein, eMusic's president and CEO, tells Digital Music News that the retailer is pushing more curated content to cater to these music-obsessed users. He also says eMusic's monthly subscription model, which gives buyers a number of downloads each month for a set fee, encourages users to go with full albums over songs.
How do you buy your music? Do you cherry-pick songs, or do you go for full albums?