NPR logo Will Cheaper CDs Matter?

Will Cheaper CDs Matter?

One of the biggest record companies in the world is reassessing what it charges for music. Universal Music Group has announced it's going to experiment with lowering the retail price of a compact disc to $10 or less. Does that mean you can now rush out and buy hard copies of all your favorites for a low online price? Not exactly. Universal says that it's just a "pricing test," only applicable to "new releases in the U.S.," and it won't take effect until an unknown time, possibly in the second quarter of this year. But the label (and music stores) hope that the new low prices will both reinvigorate a generation of folks who used to actually buy music in person, and bring in younger music fans who've only bought downloads online.

Will any of this matter to you? Take the poll and tell us what you think.

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