NPR logo SXSW: What's Inside The Bag Of Swag

SXSW: What's Inside The Bag Of Swag

When you come to South by Southwest and register to attend the music festival, you're given a bag full of stuff. SXSW could stand for "Screaming (expletive) So Wickedly," because everything is loud and everyone wants your attention. There's nothing subtle here, but it's a ball of fun.

In this bag of swag are advertisers and bands and Web sites trying to win you over. It's a fun-filled kit of stuff from earplugs to CDs, postcards, magazines and badges to concert showcases.

Take a peek: