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Hey Bands, Why T-Shirts Matter, A Martin Atkins Minute

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Hey Bands, Why T-Shirts Matter, A Martin Atkins Minute

SXSW

Hey Bands, Why T-Shirts Matter, A Martin Atkins Minute

Hey Bands, Why T-Shirts Matter, A Martin Atkins Minute

  • Download
  • <iframe src="https://www.npr.org/player/embed/519980330/519983804" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Martin Atkins at SXSW Courtesy of the artist hide caption

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Courtesy of the artist

Martin Atkins at SXSW

Courtesy of the artist

Merchandise is, colloquially anyways, the engine that drives the boat, the rocket fuel that propels careers toward the stars!

Actually, according to Martin Atkins, author of Welcome To The Music Business, You're F****d!, merchandise is more like "the small hand-cranked trolley that inches up the funicular railway, inch by rusted, mangled inch, up the hill." Merchandise, particularly t-shirts, are the subject of this fun-filled Martin Atkins Minute (actually six fun-filled minutes).

As something like 2,000 bands head to Austin for this year's SXSW, all hoping to make a memorable mark, Martin explains to us why t-shirts matter.


Produced by Martin Atkins, Brad Pack, and Sydney Boone

SFX by Sydney Boone

Recorded / Engineered by Brad Pack