Verizon, we hear you now. But what are you saying?
The e-mail was like dozens of weekly spam messages in my inbox, but something about this one seemed different. The subject line shouts: "Start Saving Today - Make All Your Calls Using Verizon Wireless." The message, from one of America's leading phone companies, is unambiguous: "Why pay for home phone service?"
It should come as no surprise. After all, Verizon is the largest wireless carrier in the U.S. But its parent, Verizon Communications (formerly Bell Atlantic, one of the Baby Bells that emerged from the breakup of the original AT&T), would seem to have a vested interest in the old copper line phone service to your home.
So what gives?
Well, the e-mail ad goes on to urge upgrading to a plan with more wireless minutes. (Can you really talk for 1,400 minutes a month? That's upwards of 23 hours if you're counting ... )
But maybe the phone giant finally stuck its dialing finger in the air and saw that the wind is blowing away from traditional home phone service. See Tovia Smith's report on the fading use of residential land lines.
What's your theory?