Lines Of Code? No, Line Dancing, Microsoft Style : All Tech Considered One way that Microsoft is communicating its brand to customers in its new retail stores: line dancing.
NPR logo Lines Of Code? No, Line Dancing, Microsoft Style

Lines Of Code? No, Line Dancing, Microsoft Style

We'd been speculating for a while what Microsoft retail stores might be like before they finally opened last month.

It turns out the truth was more horrifying than any fiction we could have made up (which I did). Employees in the video below are shown line dancing at a Mission Viejo, Calif., store. You can tell from the excessive visual data of their body language that some are happier to be participating than others. And you have to wonder how many copies of "Windows 7" the dancing sold.

I've said before that Microsoft's marketing often seems tone-deaf. Add dancing to the mix and you've got a lethal cocktail:

(Hat tip to Engadget for this remarkable find.)