NPR logo Lines Of Code? No, Line Dancing, Microsoft Style

Mental Break

Lines Of Code? No, Line Dancing, Microsoft Style

We'd been speculating for a while what Microsoft retail stores might be like before they finally opened last month.

It turns out the truth was more horrifying than any fiction we could have made up (which I did). Employees in the video below are shown line dancing at a Mission Viejo, Calif., store. You can tell from the excessive visual data of their body language that some are happier to be participating than others. And you have to wonder how many copies of "Windows 7" the dancing sold.

I've said before that Microsoft's marketing often seems tone-deaf. Add dancing to the mix and you've got a lethal cocktail:

(Hat tip to Engadget for this remarkable find.)



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.