Twitter unveiled a new app platform at its SXSW keynote presentation that is meant to extend its reach across the Web. The new platform, called "@anywhere," partners with a number of quickly recognizable names: Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, Meebo, MSNBC.com, The New York Times, Salesforce.com, Yahoo! and YouTube.
Twitter Co-founder Biz Stone outlined the possibilities presented by @anywhere on the company blog:
Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page — and that's just the beginning. Twitter has proven to be compelling in a variety of ways. With @anywhere, web site owners and operators will be able to offer visitors more value with less heavy lifting.
The news comes as Barracuda Labs only recently concluded that a small percentage — 27 percent — of Twitter's more than 75 million users posted updates more than 10 times in 2009.
Forrester social media analyst Augie Ray believes people will "be more likely to sign up for a Twitter account and become part of the conversation, instead of consuming information in a one-way fashion."
No release date has been announced, but more details are expected at the Twitter Developer Conference to be held in April.