My What Beautiful Glowing Red Eyes You Have

A still from the Droid ad.

Look into my eyes and you will see the future. Screenshot/NPR hide caption

itoggle caption Screenshot/NPR

I've been wondering about the logic behind the Droid advertising campaign ever since it first appeared. It's kind of forbidding with its dark, mechanistic imagery. Then I saw the Eagle Eye commercial for the DroidX.

What just happened? He turned into a machine with glowing red eyes?


The associations I get out of this imagery are not positive. My mind quickly turns to the killer robots from the Terminator movies, HAL 9000's glowing red eye in 2001: A Space Odyssey and, on the lighter side, the robot devil from Futurama.

I suppose some people might think it's cool to own a piece of technology that seems to offer the chance to join a legion of powerful, evil machines. But, for my money, I don't want to be associated with the coming robot apocalypse!

In the spirit of full disclosure, however, I have to note that I've been trying out a loaner DroidX from Verizon recently and found that I like it. This came as a surprise to me and dismayed my fellow iPhone loyalists here on the Social Media Desk.

Now it seems clear — from the evidence of this ad — that I've been infected by the nanobots included with the DroidX.



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