A few weeks ago, when I saw T-Mobile's commercial (embedded above) for its new Samsung Vibrant phone, I thought it was ridiculous bordering on the edge of dumb. In it, the movie Avatar is shown and the movie merges onto the screen of the company's latest smart phone.
Who would want to see a movie that many of us experienced in 3-D on giant IMAX screens on a diminutive 4-inch screen (and without the 3-D)? Isn't that missing the point of James Cameron's titanic, outsized vision?
Then, T-Mobile loaned me the phone.
Unlike most smart phones, Samsung's Galaxy S series of phones (available on all the major carriers under different names) has a "Super AMOLED" screen. While text is no sharper than the iPhone 4's touted "Retina Display," movies and photos pop because AMOLED screens are able to offer more saturated colors.
Avatar, which is included with the T-Mobile phone, turns out to be so gorgeous it practically leaps off the little screen. Some of the sequences may fool your eyes into thinking you're watching 3-D imagery. It really is a show-stopper and a very smart move on T-Mobile's part to include it with the phone.
Would other smart phones pass that kind of test on a movie that's so closely associated with big-screen entertainment?