NPR logo 'Rent It Out': Portlandia Spoofs The Sharing Economy


'Rent It Out': Portlandia Spoofs The Sharing Economy

There isn't much hipster culture that doesn't get lampooned by the IFC program Portlandia. (Public radio's not immune.) And one of the big cultural shifts of the moment is the move away from ownership and toward access. Younger generations say they care less about owning a home, for instance, or even a car. Why bother, when you can couch surf and car share, bike share and more? It's powering the sharing economy, an economy of bartering and entrepreneurship, where people offer their own excess goods and services.

Your tech reporting team has been covering the sharing economy frontier, here on the blog and on-air, with a December theme week devoted to the topic. So you can imagine our delight when the idea of renting everything — for a profit — got its sendup in a new clip for Portlandia's season 4 premiere. The show's star, Fred Armisen, showed off the "Rent It Out!" sketch during a guest appearance on The Tonight Show:


Portlandia's fourth season starts tonight.



Please keep your community civil. All comments must follow the Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.