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Reverend Billy Spreads the Word

For almost a decade, the activist Reverend Billy has spent a lot of time outside New York City stores spreading the gospel on the evils of consumer culture. He delivers his message as a louder-than-tarnation, brow-mopping, toe-tapping, Elvis-inspired evangelist; he's a hard guy not to notice. For Bill, there's no better way to get attention than giving a rousing sermon on a public street. But don't be fooled by his hair, the Reverend is very pious about the core of his message. Before sitting down with Luke and Alison on last week's show, he invited me to a Starbucks around the corner to watch him preach. Here's how the revival went down.