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Listen to Win talk to Luke and Alison about his video piece on high-end water

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BPP Bling: Water at $55 a Bottle

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BPP Bling: Water at $55 a Bottle

Listen to Win talk to Luke and Alison about his video piece on high-end water

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  • <iframe src="https://www.npr.org/player/embed/14244753/14245333" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

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At over 50 bucks a bottle, here's a new upscale beverage popping up in the hands of executives and movie stars all over the country. It's not surprising that it can be found in swag baskets at the MTV Video Music Awards. And maybe it's not shocking that the bottle is adorned with Swarovski crystals. Heck, you might not even bat an eyelash when you hear that Paris Hilton's dog drinks it. But we aren't talking about champagne, wine, or even a new energy drink.
This stuff is just plain old water.

It's called Bling H2O and it's billed as the "Cristal of Waters." I got to taste it myself at a Westchester, New York "water bar." The owner, Diane Felicissimo, a self-professed water connoisseur, indoctrinated me in the ways of high-end H2O. And because we're all about the unscientific survey, I brought a bottle back to Manhattan and gave New Yorkers a taste test to see if the Bling lives up to its price tag.

Click below for the full video.

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