Linkfest: Pleasure Is in the Price Tag : The Bryant Park Project Linkfest: Pleasure is in the price tag.
NPR logo Linkfest: Pleasure Is in the Price Tag

Linkfest: Pleasure Is in the Price Tag

Feel good about getting a good deal? Well, maybe you'd feel even better if you didn't. In a recent study, scientists have shown that the brain gets more pleasure from expensive products. So next time you can't decide between two products, the answer's simple: just pick the pricier of the two.

But how could you put a price tag on this news? It's the BPP's Most.

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