Just Do It. : The Bryant Park Project A producer puts himself at the mercy of marketing.
NPR logo Just Do It.

Just Do It.

Pride cometh before the heartburn. hide caption

toggle caption

On Friday's show, I announced my mission to do everything advertising and packaging tells me to do for one week. As long as no one gets hurt, and as long as it costs me less than $10 a day, I will do all that marketers command. The GF Nora and I took a road trip up to Ithaca, N.Y., this weekend, and we did enjoy the ride as Avis told us to do. We stopped at an Arby's, not something I would otherwise be proud of, but as soon as I unwrapped the medium roast beef, it became clear I had no choice.