Copy into your RSS Reader
Copy into your Podcast App
by Lori Kaplan
August 17, 2012 You may have noticed that there is not much to notice on this blog lately. In the lyrics of Lucinda Williams, "Well it's over – I know it – but I can't let go."
by Katy Pape
May 2, 2012 Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
by Susan Leland
April 25, 2012 The Pew Research Center recently released their annual update on the State of the News Media. Not surprisingly, the main theme is the continuing shift of news consumption to digital, particularly mobile, platforms.
April 17, 2012 Arbitron and Edison Research just released the 2012 edition of The Infinite Dial study - the 20th report in the series that "provide estimates of emerging digital platforms and their impact on media landscape.
by Ben Robins
February 28, 2012 NPR Week-by-Week Arbitron Ratings for 2011
by Jamie Helgren
February 16, 2012 While we're interested in teasing out nuances in individual listeners' thoughts on NPR-related topics, we also want to know how they're connected on a broader level.
January 31, 2012 Every year AIR publishes a profile of NPR listeners which is utilized to attract the right programming sponsors, guide producers in the coverage of news and culture, and in turn keep listeners and users tuned in to NPR and engaged with their communities.
by Sondra Russell
January 11, 2012 Traffic to npr.org from iPhones and iPads surged during the holidays, while non-mobile traffic predictably dropped.
January 4, 2012 Take a look at video from the conference, Market Research in the Mobile World
December 22, 2011 Where will you find NPR listeners during their holiday vacations?
December 7, 2011 NPR ratings peak, modestly, on Tuesdays. Why?
November 30, 2011 NPR listeners have distinct views of radio versus television
November 23, 2011 Take a look at Americans' favorite pies
November 16, 2011 Pew Research Center shares new research on tablets and what it means for the future of news.
November 2, 2011 Mobile qualitative synthesizes feedback from voicemails, texts, smartphone video and digital pictures all in one place. Can it help NPR better understand the impact of technology changes?
by Sarah Withrow
October 27, 2011 "According to your most active and loyal core audience, you're doing great." Validating news, but it leaves out a big part of the picture...
October 13, 2011 NPR listeners are a diverse group with lots of different interests...To better understand what's important to our listeners, we recently asked them how important it is that NPR cover various news topics. Some interesting differences emerged.
by Meredith Heard
October 6, 2011 NPR attracts an audience interested in being connected with new ideas and people...While we have expanded to providing content on online and through various mobile devices, the content stays true to our mission.
September 29, 2011 Holding steady is becoming a continuous theme for NPR's National Radio ratings.
September 21, 2011 Back in the day, I observed how many physical and social elements can affect an individual's perception of an event.
September 15, 2011 NPR has embraced the use of social media on many different fronts and it would be helpful to be able to tell a story about NPR followers/fans and their influence.
September 12, 2011 In the July edition of Alert, a magazine from the Marketing Research Association, Ken Brewster of E-Tabs writes about the use of dashboards in marketing research.
September 7, 2011 Much of the research I do here at NPR focuses on demonstrating the value of the NPR to our sponsors. To answer questions and make the case for sponsoring NPR, we rely on control groups.
by Scott Vanderbilt
September 2, 2011 Consumers consistently attempt to keep pace with developing digital technologies by creating new ways to navigate through the computer or mobile devices. However, these new technologies develop at breakneck speeds thus the consumer may feel as if they are lagging behind everyone else...
August 29, 2011 I was always a nerd, no question about it. In grade school I would look at the charts and graphs...I'd probably have been making my own displays of data on our classroom statistics: how many people had a dog....
NPR thanks our sponsors
Become an NPR sponsor