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May 2, 2012 Reports on the media habits of Millennials, those "digital natives", have given some the impression that young people never read newspapers. However, survey evidence stubbornly insists that they do.
April 25, 2012 The Pew Research Center recently released their annual update on the State of the News Media. Not surprisingly, the main theme is the continuing shift of news consumption to digital, particularly mobile, platforms.
February 16, 2012 While we're interested in teasing out nuances in individual listeners' thoughts on NPR-related topics, we also want to know how they're connected on a broader level.
January 31, 2012 Every year AIR publishes a profile of NPR listeners which is utilized to attract the right programming sponsors, guide producers in the coverage of news and culture, and in turn keep listeners and users tuned in to NPR and engaged with their communities.
December 22, 2011 Where will you find NPR listeners during their holiday vacations?
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October 13, 2011 NPR listeners are a diverse group with lots of different interests...To better understand what's important to our listeners, we recently asked them how important it is that NPR cover various news topics. Some interesting differences emerged.
October 6, 2011 NPR attracts an audience interested in being connected with new ideas and people...While we have expanded to providing content on online and through various mobile devices, the content stays true to our mission.
June 14, 2011 Delisia Matthews, a doctoral student in consumer, apparel, and retail studies at UNC-Greensboro, collaborated with the research team to execute a multi-phase survey to better understand what motivates individuals to purchase from the NPR Shop.
May 9, 2011 In addition to listener support, NPR relies on its corporate and foundation sponsors to contribute to the cost of providing our award-winning programming. Sponsors choose to support us because they believe in the work NPR does but also because it provides real benefits to their organizations.
May 3, 2011 Sometimes it is surprising for people to find out that public radio listeners are very tech savvy and embrace new technology. But when you really think about it are these findings surprising? No, not really. .
April 11, 2011 The lesson overall: NPR listeners do a bit more of everything. And in this case they mimic the U.S. population with our younger audiences tending to be a little more active when using technologies such as the Internet.
December 3, 2010 Black Friday, Cyber Monday…what will retailers think of next to coax you into buying more stuff? These retail tactics seem to be working quite successfully. Especially since, everyone is talking about how online sales have increased suddenly...
November 23, 2010 Thanksgiving is almost at our doorstep and to ease you into your long holiday weekend, we decided to do a light-hearted piece about NPR’s listeners’ like or dislike of traditional foods you find on the table this time of year.
November 9, 2010 Keeping listeners tuned in during the day
September 20, 2010 In a recent survey of NPR listeners' automotive preferences, nearly 40% of respondents indicate that they are at least somewhat likely to buy a new vehicle within the next 12 months.
July 20, 2010 As researchers we are naturally curious and increasingly involved in monitoring the audiences of NPR’s many platforms.
June 8, 2010 After hearing quips about Volvo and BMW-driving NPR listeners in television parodies and sundry blog posts, I’d like to address misperceptions about NPR listeners’ automobiles of choice.
June 3, 2010 The average NPR station listener watches about 3 hours of television each day, and actively plans his or her TV viewing ahead of time, as opposed to "channel surfing".
May 28, 2010 According to a new research study, NPR station listeners are no strangers to a caffeine fix -- a strong majority of listeners (72%) have consumed at least one coffee beverage in the past 24 hours.
May 18, 2010 Early this month we surveyed some of the first NPR fans to purchase the iPad to gain insight on how they experienced NPR through the iPad browser and app.
May 12, 2010 Users of the NPR iPad app are overwhelmingly male... so far.
May 4, 2010 NPR listeners have different age profiles depending on how they listen.
April 29, 2010 NPR's weekly audience of 27 million listeners is diverse in its outlook and life circumstances, as illustrated by this list of "fun facts," perfect for dinner party conversations.
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