NPR logo Listeners Take Action Based On What They Hear On NPR Stations

Listeners Take Action Based On What They Hear On NPR Stations

Our department regularly conducts research to understand the impact NPR programming has in the lives of our audience. A recent study confirmed what we've learned time after time — NPR station listeners are extremely likely to discuss the stories they hear with others, and act based on what they hear.

Appreciation for public radio manifests itself in many ways:

* More than 60% of station listeners consider NPR to be of "very high value" in their communities — surpassing the perceived value of social service agencies, youth/mentoring organizations, and community parks and gardens.

* Nearly all listeners have been moved to take action by NPR at some point in their lives. For instance, two in three have done further research into a topic, most have visited a website, and nearly 25% have become involved with a local or national political issue as a result of listening.

* In the past month, more than 60% of station listeners have discussed an NPR story with friends, family or colleagues. Of these, three in five discuss what they hear with others at least once a week.

To visualize these findings, you can check out the slides below:

Vincent Lampone is Research Manager for Corporate Sponsorship and Development in NPR's Audience Insight & Research group.