So I’m sure you’ve all heard of this little worldwide competition called the World Cup. And I’m sure you’ve heard of the USA team’s almost win, but tied match against Slovenia. It seems that this year’s World Cup is a little more special to Americans than before, since nearly five million viewers are watching the average game – that’s a 108% increase from the first five games of the 2006 World Cup.
But to go back to my original question: Do NPR listeners enjoy a good match of football (a.k.a. soccer)? Well according to some of our historical data while only 5% of NPR listeners watched soccer on TV at least once a month in 2006, they were 22% more likely than the average American to do so. And it turns out that NPR listeners weren’t very fond of attending soccer games in the flesh as they were 8% less likely than the average adult to attend a soccer game at least once a month.* MRI Doublebase 2006; *small sample size, use with caution
Hmm…maybe the results from this year will tell a different story. But we don’t really have that data yet because it’s still 2010. Maybe you could tell us what you think now!?! Tell us how you think the tournament will end by taking this brief survey: http://www.surveymonkey.com/s/GFFPTWC.
Also join the discussion on NPR’s new World Cup 2010 blog Show Me Your Cleats!
May the best team win!
Meredith Heard is the Data Analyst for Corporate Sponsorship and Development in NPR's Audience Insight & Research group.