Industry Research

New Pew Study on What Tablets Mean for the Future of News

The Pew Project for Excellence in Journalism recently released a new study on The Tablet Revolution and What it Means for the Future of News. The study highlights how much media consumption is changing for those who have adopted tablets. Most tablet owners use them every day and spend a big chunk of time on them — an average of 90 minutes a day.

What I found most surprising is the relative usage of apps vs. the "old fashioned" browser. Apps seem to get all the press for mobile devices but only 21% of tablet users consume news mostly through apps. Twice that number consume news mostly through the browser with the rest using both equally. Those who rely on apps, however, tend to be heavier news consumers. Pew describes them as "power users" – more active users of the tablet in general, read more in-depth articles, and more satisfied with their tablet news experience.

Click here for an infographic highlighting the study's key findings.

Susan Leland is the Research Manager for NPR's Corporate Sponsorship and Development.



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