The Republican National Committee's director of Hispanic outreach, Bettina Inclan, spoke to NPR's Scott Simon on Weekend Edition to explain how Republicans expect to close that gap.
Inclan acknowledges that the GOP has a lot to of work to do to connect with Hispanics. This week, the RNC announced the appointment of six Hispanic outreach directors in the key swing states of Colorado, Florida, Nevada, New Mexico, North Carolina and Virginia.
"The reason that we are putting people on the ground is because each of these communities is different. Hispanics are not a monolithic vote. They're different communities with different priorities," says Inclan.
She says Republicans can gain ground by focusing the discussion on the economy. A Pew Research Survey conducted last December, found that half of the Latino voters surveyed considered jobs to be an extremely important issue; only a third of those surveyed considered immigration an extremely important issue.
"The one thing that does tie them all together is the number one issue for the last two years for Hispanics — in poll after poll — has been the economy and jobs," said Inclan. "That's a direct reflection of the poor track record of President Barack Obama."