NPR logo New Clinton Spanish Posters: Hillary Or Evita?

New Clinton Spanish Posters: Hillary Or Evita?

New posters featuring Hillary Clinton seem to be trying to make her "high flying, adored" with voters.

The new images appeared at a campaign stop in San Antonio, Texas, where Clinton wooed Latino voters on Thursday. But according to NPR's Tamara Keith, the campaign says it isn't responsible for the posters. Banners were plastered all over the venue along with smaller signs and T-shirts.

A new Clinton campaign poster unveiled at an event in San Antonio says "I'm with you" in Spanish. i

A new Clinton campaign poster unveiled at an event in San Antonio says "I'm with you" in Spanish. Tamara Keith/NPR hide caption

toggle caption Tamara Keith/NPR
A new Clinton campaign poster unveiled at an event in San Antonio says "I'm with you" in Spanish.

A new Clinton campaign poster unveiled at an event in San Antonio says "I'm with you" in Spanish.

Tamara Keith/NPR

The image of the black-clad Clinton profile may seem familiar to those who love either Argentinian history or musical theater — specifically Andrew Lloyd Webber's Evita.

The 1978 musical told the story of Eva Peron, the actress turned first lady of Argentina. Seen as ruthless and cunning, she and her husband drew support from the descamisados, or the poor and the working class, to climb to power. She eyed her own political success as well, campaigning for vice president before she died from cancer at age 33. The musical was briefly revived on Broadway in 2012.

Movie posters for the 2012 revival of the musical "Evita" are displayed outside the Marquis Theater in New York City. i

Movie posters for the 2012 revival of the musical "Evita" are displayed outside the Marquis Theater in New York City. Paul Hadsall/Flickr Creative Commons hide caption

toggle caption Paul Hadsall/Flickr Creative Commons
Movie posters for the 2012 revival of the musical "Evita" are displayed outside the Marquis Theater in New York City.

Movie posters for the 2012 revival of the musical "Evita" are displayed outside the Marquis Theater in New York City.

Paul Hadsall/Flickr Creative Commons

The story of "Evita," as her admirers called her, found broader success in 1996 when the musical was adapted for the big screen, starring Madonna in the title role.

Madonna on a press tour before filming of Evita began in 1996.

Madonna on a press tour before filming of Evita began in 1996. Daniel Muzio/AP hide caption

toggle caption Daniel Muzio/AP
Madonna in the 1996 movie Evita. i

Madonna in the 1996 movie Evita. Getty Images hide caption

toggle caption Getty Images
Madonna in the 1996 movie Evita.

Madonna in the 1996 movie Evita.

Getty Images

The new posters — which say "I'm with you" — seem to evoke images from both the musical and the movie.

But even from that comparison, there could be some controversy. Peronism — the political movement and party she and her husband, Juan Peron, spurred — was seen as a socialist movement, with populist influences that championed labor.

Eva Peron, known as Evita, the second wife of Argentine President Juan Peron, was a radio and screen actress before her marriage in 1945. She became a powerful political influence and a mainstay of the Peron government. i

Eva Peron, known as Evita, the second wife of Argentine President Juan Peron, was a radio and screen actress before her marriage in 1945. She became a powerful political influence and a mainstay of the Peron government. AFP/AFP/Getty Images hide caption

toggle caption AFP/AFP/Getty Images
Eva Peron, known as Evita, the second wife of Argentine President Juan Peron, was a radio and screen actress before her marriage in 1945. She became a powerful political influence and a mainstay of the Peron government.

Eva Peron, known as Evita, the second wife of Argentine President Juan Peron, was a radio and screen actress before her marriage in 1945. She became a powerful political influence and a mainstay of the Peron government.

AFP/AFP/Getty Images

Another comparison could be to fashion designer Carolina Herrera, who has dressed many first ladies.

Fashion designer Carolina Herrera is pictured during New York fashion week. i

Fashion designer Carolina Herrera is pictured during New York fashion week. Getty Images hide caption

toggle caption Getty Images
Fashion designer Carolina Herrera is pictured during New York fashion week.

Fashion designer Carolina Herrera is pictured during New York fashion week.

Getty Images

One woman at the campaign event had a much different idea to honor Clinton:

The poster also seems to evoke the iconic image of President Obama created by artist Shepard Fairey during the 2008 campaign.

The iconic collage from Obama's 2008 campaign, created by Shepard Fairey, was later installed in the National Portrait Gallery.

The iconic collage from Obama's 2008 campaign, created by Shepard Fairey, was later installed in the National Portrait Gallery. Jacquelyn Martin/AP hide caption

toggle caption Jacquelyn Martin/AP

Comments

 

Please keep your community civil. All comments must follow the NPR.org Community rules and terms of use, and will be moderated prior to posting. NPR reserves the right to use the comments we receive, in whole or in part, and to use the commenter's name and location, in any medium. See also the Terms of Use, Privacy Policy and Community FAQ.