September is Library Card Sign-up Month. The American Library Association (ALA) and local libraries across the country are sponsoring a marketing campaign to encourage children, teenagers, and adults to sign-up for a library card at their local public library. Basketball star Candace Parker is featured in multiple radio public service announcements as well as print media. This year's theme focuses on library cards as being the "new" must-have school supply and being one of the "smartest cards in your wallet."
Here in NPR's Spoken Word collection, I found a short skit The Library Card performed by Mr. Television Milton Berle, in which he tries to take out a book from the library but he doesn't have a library card.
New School Supply: The Library Card
from The Golden Age of Comedy: 50 Years of Great Humor, from Vaudeville to Video. Larchmont, NY : Longines Symphonette Society. 1971.