Theaters that call themselves 4-D use lights, moving seats, fog and even sprays of water and air to give moviegoers a unique experience — one they hope audiences will consider worthy of higher ticket prices. Ernesto López Ruiz/Courtesy of CJ E&M America hide caption

itoggle caption Ernesto López Ruiz/Courtesy of CJ E&M America

Amazon recently premiered its new dramedy Transparent. The massive retailer is banking on its original TV content to rope in new customers. Charley Gallay/Getty Images for Amazon Studios hide caption

itoggle caption Charley Gallay/Getty Images for Amazon Studios

Anheuser-Busch's 2014 Super Bowl commercial was titled "Puppy Love." The company is one of several big sponsors that have expressed concern with the NFL. AP hide caption

itoggle caption AP

The Cosby Show starred Bill Cosby and Phylicia Rashad as Cliff and Clair Huxtable, an upper-middle-class couple in New York. Tempestt Bledsoe, Malcolm-Jamal Warner, Lisa Bonet and Keshia Knight Pulliam played four of their five children. Frank Carroll/AP hide caption

itoggle caption Frank Carroll/AP