On its website, NBC reported the U.S. women's gymnastics team's gold medal Tuesday. But if you were watching on American TV, you had to wait until prime time to see the competition. NBC hide caption

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On their bottles, Innocent declares itself the juice of champions — before adding, "rather than bang on about it, we thought we'd show you a picture of a tiger running through his pre-swim checklist." The drinks are a welcome sight at the Olympic media center. Vickie Walton-James/NPR hide caption

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The London Games have lived up to their hype as the first truly "social" Olympics. But social media like Twitter have also brought embarrassments, and even an arrest. NPR hide caption

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Former New Yorker staff writer Jonah Lehrer is the author of Imagine: How Creativity Works. Nina Subin/Houghton Mifflin Harcourt hide caption

itoggle caption Nina Subin/Houghton Mifflin Harcourt

Venus Williams of the United States returns a shot to Aleksandra Wozniak of Canada in their Olympic singles tennis match, played at Wimbledon. Williams won, 6-1, 6-3. Clive Brunskill/Getty Images hide caption

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A scene from the Opening Ceremony of the London 2012 Olympics. The event was widely praised — but in the U.S., not all viewers were enthused. Richard Heathcote/Getty Images hide caption

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The NBC Olympics app will include different levels of streaming video. The network requires registration for access to its live content from London. NBC hide caption

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