The folks at High Frequency Economics noted this week that the perception of deflation creates deflation. Listener David Melito seconds that, in an e-mail with the subject line "My Mother's Hallway Mirror." He writes:
I was chatting with my mother the other day and she said to me that she had her eye on a hallway mirror at [deleted]. She said "I know that they are about to declare bankruptcy so I am waiting for the clearance sale. You have to wait awhile for them to really cut the prices."
It got me to thinking if my mother is buying a hallway mirror from a company that is going out of business. That means she is NOT giving money to a company that is trying to stay in in business. She can't be the only person making these types of decisions.