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'Pre Depression Price Sale'

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'Pre Depression Price Sale'

'Pre Depression Price Sale'

By the side of the road, south of Little Rock. Keith Elder via Flickr hide caption

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Keith Elder via Flickr

'Pre Depression Price Sale'

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  • <iframe src="https://www.npr.org/player/embed/100827192/136437055" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Keith Elder lives in Hattiesburg, Miss., and works as a software engineer for an online mortgage broker. Last week, he was driving home from Little Rock, Ark., when he spotted a sign by the side of the road.

"Pre Depression Price Sale," it read. Keith hit the brakes and went back to take a picture, then blogged about it and posted it to Flickr. Since then, more than 130,000 people have seen the image. Yesterday, he told us why he just had to turn around.