Rupert Murdoch, the media titan atop The Wall Street Journal and Britain's The Times and The Sun newspapers, revealed over the weekend that he might remove his newspapers' content from Google and its online search competitors in a bid to promote the practice of paying for content online.
Murdoch, who has been vocal that he believes the free use of newspaper content is threatening the viability of the media business, said his stable of newspapers could be taken off Google's search index and others when his plan to implement paywalls on news sites begins as early as next summer.
"I think we will [remove our websites from Google's search index] but that's when we start charging," Murdoch said. He added: "The people who simply just pick up everything and run with it — steal our stories, we say they steal our stories - they just take them. That's Google, that's Microsoft, that's Ask.com, a whole lot of people ... they shouldn't have had it free all the time, and I think we've been asleep."