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Holiday Tree Business Grows

Scott Martin, a California landscape architect and a "tree hugger in a literal sense," has started a small holiday business that is taking off: rentable Christmas trees.

To rent a tree, a customer visits his Web site, www.livingchristmas.com, picks out a tree from among several varieties and then awaits delivery. Delivery days are determined by geography, to save time and gas. Prices range from $50, for a two-to-three-foot number, up to $185 for something considerably bigger. While two weeks is the recommended length of stay for a live tree in a house, Mr. Martin lets his customers keep them for three weeks.

Bonus: People who want the same tree next year ask for the tree to be tagged with their name, so it might return next December, taller.