The Latest From The Treadmill Video Guys : Planet Money The music-business economics that allow us to embed a band's video.
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The Latest From The Treadmill Video Guys


Here's the latest video from OK Go, the band that got famous for the treadmill dance video.

The new video is one very, very long continuous shot. It includes 18 hours of the band dancing, according to this interview.

We can embed it here because the band recently left its record label.

Their lead singer, Damian Kulash, explained the restriction on embedding in an NYT op-ed earlier this year.

He wrote:

Embedded videos — those hosted by YouTube but streamed on blogs and other Web sites — don’t generate any revenue for record companies, so EMI disabled the embedding feature. Now we can’t post the YouTube versions of our videos on our own site, nor can our fans post them on theirs.

The band figured it would be a good business decision to let people embed the videos. That way, their music would spread and OK Go would get a lot more fans who would do things like buy their songs and pay to see them in concert. So they left their label.

We were interested to learn more, so we interviewed Kulash for the Planet Money podcast earlier this year. You can listen to that interview and read excerpts here.

OK Go End Love video