NPR logo Inside The Matzo Factory


Inside The Matzo Factory


In his latest NYT Magazine column, Adam Davidson looks at the U.S. matzo business. Among other things, he visits two matzo companies: Manischewitz and Streit's.

As the video above shows, there are huge differences between the two. Streit's hasn't upgraded its factory since World War II; Manischewitz has a new, state-of-the-art plant that's two city blocks long.

But the Streit's people say they have a secret weapon that will allow them to survive without innovating: tradition. "As long as they don't change Passover, we have built-in sales," a Streit's exec says.