NPR logo

The Matzo Economy

  • Download
  • <iframe src="https://www.npr.org/player/embed/150368897/150369086" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
The Matzo Economy

Trade

The Matzo Economy

The Matzo Economy

  • Download
  • <iframe src="https://www.npr.org/player/embed/150368897/150369086" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

On the Manischewitz matzo line Adam Davidson/NPR hide caption

toggle caption
Adam Davidson/NPR

How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?

On today's show, we go inside the matzo business.

A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And, perhaps inevitably, we explain what all this has to do with the 21st century economy.

More Matzo From Planet Money:

Subscribe. Music: Yo La Tengo's "My Little Corner of the World." Find us: Twitter/ Facebook/ Spotify/ Tumblr.