The Matzo Economy

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On the Manischewitz matzo line

On the Manischewitz matzo line Adam Davidson/NPR hide caption

itoggle caption Adam Davidson/NPR

How do you make money manufacturing a dry, bland cracker that a tiny percentage of the population eats just one week a year?

On today's show, we go inside the matzo business.

A rabbi at a matzo factory explains why matzo is supposed to be hard to make. A Manischewitz exec tells us why all the rules for making kosher matzo are a boon to the company. And, perhaps inevitably, we explain what all this has to do with the 21st century economy.

More Matzo From Planet Money:

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