NPR logo

377: Can Lincoln Be Cool Again?

  • Download
  • <iframe src="https://www.npr.org/player/embed/154604951/154612520" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">
377: Can Lincoln Be Cool Again?

Trade

377: Can Lincoln Be Cool Again?

377: Can Lincoln Be Cool Again?

  • Download
  • <iframe src="https://www.npr.org/player/embed/154604951/154612520" width="100%" height="290" frameborder="0" scrolling="no" title="NPR embedded audio player">

Lincoln's staking its future on this car. Mark Lennihan/AP hide caption

toggle caption
Mark Lennihan/AP

Lincolns used to be the coolest cars in the world. They used to be driven by kings, moguls and celebrities. Today, Lincolns are driven by the old, the out-of-touch, and the guys hustling you at the airport.

On today's show: How Lincoln is trying to regain its former glory — and how the story of Lincoln may be the story of the U.S. auto industry, for better or for worse.

Music: Yo Gotti's "Beamer Benz & Bently," Frank Sinatra's "Nothing But The Best," Jay Z's "Empire State Of Mind," and Nikki Minaj's "Beez In The Trap." Find us: Twitter/ Facebook/ Spotify/ Tumblr.

Also: Listen to our special luxury car playlist from Zoe Chace.